By Angelina D’Elia
The first annual YARfest took place in Round Rock, Texas, earlier this year, and two of our interns were lucky enough to snag media passes for the event.
Produced by 1214 Entertainment, Y-A-R stands for Young Asians Represent, and their mission is to celebrate a new era of independent Asian artists, highlighting Asian culture and talent in Texas and the United States as a whole.
“In Texas we have a lot of culture communities, but we’re kind of in our own bubble,” said 1214 Entertainment co-founder Echo Yan. “And what is the easiest way for people to talk and get into contact with each other? Through music. In music, there is no language barrier— it breaks the boundary.”
The two-day festival showcased dozens of local ATX artists such as AZXO, Francene Rouelle, Kid Keith, Lava Hong, Maru Haru, promqueen, The Dropouts, Tiger He, and Tyler Kole, along with national and international headliners, including Justin Park, KIRE, the North Star Boys, REI AMI, sunkis, and Tiffany Day.
“I get so excited whenever I see an Asian musician, because I feel like there’s not a lot in mainstream media… I think particularly in entertainment a lot of Asian artists aren’t encouraged to pursue a career in art because it’s not a ‘standard career,’” explained JONAVI, an R&B artist from Dallas, Texas. “But it’s so inspiring to me, and I hope that when people see me doing this they get inspired to pursue it as well.”
Not only did YARfest promote local and Asian musicians, but they took care to support other local AAPI businesses, as well. Featuring a vibrant night market and dozens of local restaurants and businesses, this festival had everything covered, and we would highly recommend checking them out next year for the chance to support local music and experience a thoroughly well-planned music festival.
“It was super impressive for such a new festival,” KRTU intern Matthew Miller reflected, “It was really the quality of a much more established festival like ACL, but with a more intimate crowd. I would definitely love to go again.”
For the full festival review and more artist interviews, check out our video on YouTube!
A special thank you to Trinity University alumni Martin Li, head of PR at 1214, for the incredible opportunity to attend.